The importance of digital marketing in Agribusiness

importancia marketing digital agronegocios

Although it may seem otherwise, the level of digitization in the agricultural industry is quite advanced in terms of automation of daily work and maintenance. In the case of digital marketing techniques, the sector remains a little bit behind. Nowadays, being “online” is essential for any business as it brings great opportunities. In this article, […]

Webinar: The Rise of Halal Food Market. Key trends and Business Opportunities

Tomás Guerrero shows in this webinar the opportunities that the growing Halal food market is offering. The director of the Halal Trade & Marketing Center, Tomás Guerrero, presents in this webinar how the halal market will impact the world’s economy and the keys to consider in Agribusiness. The Halal market is an important business opportunity […]

Why is an MBA helpful for an engineer?

como ayuda mba ingenieros

A few years ago, MBAs (Master of Business Administration) were mainly aimed at business professionals and managers. Business and engineering are two fields that traditionally have nothing to do with each other, but nowadays this situation is changing due to the burst of the entrepreneurial trend and the demand for versatility in the market. That […]

A week in Agribusiness Entrepreneurship with Danny O’ Brien

“Entrepreneurs jump off a cliff and build parachutes on their way down” – Reid Hoffman This was the quote on the slides of Danny O’Brien, who is the Managing Director of EMEA & Global Programs at SVG Ventures. The MIAM 2021 had long been anticipating his arrival in Almería for the week-long workshop on entrepreneurship […]

Soft skills that ISAM students acquire throughout their studies

soft skills isam students

“Soft skills get little respect but they will make or break your career” – Peggy Klaus Students generally attend university or school to improve their knowledge and their technical skills in a specific field. Although technical skills and knowledge are important to your career, soft skills are often overlooked and indispensable. Developing skills takes time […]